NIVEA MEN

The brief was a weird one, come up with an idea to dramatise ‘Man of the Match’ with NIVEA MEN Moisturiser as a piece of online content. Already passed over by the ABL agency, we took on the challenge.

The first thing was to elaborate on the sentiment to include an emotion – a feeling. We wanted to give ‘normal’ guys the chance to experience what it feels like to be the Man of the Match on game day – an experience usually reserved for only stars of the pitch.

Initially, the idea was to be held at a football stadium, but we wanted to make it a bit more of an everyday location. Therefore, we developed the idea of turning an ordinary shopping centre into a football stadium.