MARKET VIEW

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Campaign’s got Private View; we’ve got Market View. See what the traders and workers of Leather Lane Market, EC1 think of the weekly ads. Do our residents share the same opinions as the creative industry experts? 

Utilising our neighbourhood and off the back of our Life in Leather hub, we created some weekly fun and engaging content that only ZAK could do. 

Often the industry gets so caught up in itself that sometimes we forget that what we produce has to appeal to real people and that our job is to get them to part with their hard earned cash. Case and point ‘Private View’ in Campaign is creatives critiquing creative work. 

We wanted to show the industry what real people think of the ads. Think ‘Gogglebox for Advertising’. Taking characters from the stalls and shops of Leather Lane, we sat them down every week with two ads and filmed them watching, commenting and reacting to them, as only real people would.