HYUNDAI

 

‘Driven by Optimism’ was a series we created to help Hyundai bring their ‘new thinking, new possibilities’ ethos to life and help humanise the brand’s message of optimism and innovation for the consumer. 

Working with technologists from The Alphabet Collective, we connected EEG headsets, which read the participants brainwaves, to custom built robotics that in turn applied pressure to the accelerator and brake of the i20 allowing the user to control the vehicle through the power of thought alone. 

Electrodes in the EEG headset with interpreting software, detected the participants’ positive thoughts, and electronics applied pressure on the accelerator through the use of actuators. In turn their neutral thoughts would activate the brakes.